The New Competitive Edge: Why Placement Agents Need to Embrace Digital Transformation
In the high-stakes world of private capital markets, placement agents—also known as private placement agents—serve as crucial intermediaries. Their primary role is to connect venture capital (VC) and private equity firms (General Partners or GPs) with potential investors (Limited Partners or LPs), including institutional investors, pension funds, endowments, family offices, and high-net-worth individuals. But as…
